SEO Notes – Digiskills

Search Engine Optimization Notes -Digiskills


SEARCH Engine:

A web search engine or Internet search may be a software that is designed to carry out web search (Internet search), which suggests looking at the World Wide Web in a systematic way for particular information specified during a web search query. The search results are generally presented in a line of results, often mentioned as search engine results pages (SERPs).


In Simple Words

A search engine is a service that allows Internet users to search for content via the World Wide Web (WWW). A user enters keywords or key phrases into a search engine and receives a list of Web content results in the form of websites, images, videos or other online data. The list of content returned via a search engine to a user is known as a search engine results page (SERP). (Techopedia)


Search Engine Types:


  1. General:                Google, Bing & Yahoo
  2. Video:                    Youtube & Dailymotion
  3. Image:                   Google photos
  4. Books:                    Book search engine
  5. Document:             Slideshare
  6. Job:               &
  7. Q/A:                       Quora
  8. Digital directories 


Famous Search Engines:

  1. Google:                        (top rated) 100billion Search per Month
  2. Bing:                             Another famous Search Engine
  3. Quora:                           Questions /Answers
  4. Baidu:                            (famous in china)
  5. Internet Archive:          All about websites as a library & view Old versions
  6. DuckDuckGo:               A private search engine


ALL About Google: 


Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies, alongside Amazon, Apple, and Facebook. (Wikipedia) 


Google Products Categories:

  • Development tools
  • Map-related products
  • Statistical tools
  • Operating Systems
  • Desktop Apps
  • Mobile apps


Google web-based products:

  • Search Tools
  • Advertising Services
  • Community & Publishing tools


Common Google Products:

  • Youtube
  • Chrome
  • Gmail
  • Google Maps
  • Drive
  • Calendar
  • News
  • Translate
  • Photos


Google Hardware Products


For Technical Users Google Products:

  • Pixel
  • Nexus (smartphone)
  • Home (robot)
  • Wifi
  • Chromebook
  • Google Ads
  • Adsense
  • Google My Business
  • Google Analytics
  • Tag Manager
  • Search Console


Alphabet Company


Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a corporate restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two founders of Google assumed executive roles in the new company, with Larry Page serving as CEO and Sergey Brin as president. (Wikipedia) 


In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google is Alphabet’s leading subsidiary and will continue to be the umbrella company for Alphabet’s Internet interests. Sundar Pichai was appointed CEO of Google, replacing Larry Page who became the CEO of Alphabet. (Wikipedia) 


Companies under Alphabet Company: 

  • Google
  • Calico
  • Chronicle
  • Gv
  • Capital
  • etc


History Of Google: 

  • Larry Page & Sergey Brin 1996 Backup (Google)
  • Google means Googol (10^100)
  • 1997 First domain registration
  • 1998 registered & launched as a search engine in November 1998
  • 2005 launched Android, Maps, Analytics
  • 2006 Youtube
  • 2008 google chrome
  • 2011 google plus
  • 109 Billion $ in 2017


History of Bing 

  • A Microsoft product
  • 1st version is MSN =>Windows Live =>Live
  • June 2009 Bing
  • 2012 merge with (But according to Wikipedia, On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would henceforth power Yahoo! Search.)
  • Market Share 20.9% in the USA

How Google Search Works? 

  1. Crawling & Indexing
  2. Search Algorithm
  3. Useful Responsive


On-Page Optimization 


  • Information u can control on your website.
  • Title
  • Content (image, optimize, language, layout)
  • It is one time done
  • 30 % role


Off-Page Optimization 


  • Link building
  • It doing continuously
  • 70% role


Technical SEO 


Technical factors (server, developer speed SLLcertificate ) 

  • White Hat SEO
  • Black Hat SEO
  • Grey Hat SEO


Google Content:

  • Google is Hungry for Content.
  • Text (Characters, letterrs)
  • Image (icon, Logo, Design)
  • Video (audio + Image)
  • Audio ( voice)
  • Maps
  • Language Translator
  • Personal
  • Google Assistance

Google is an Answer Engine


Google Search Page Structure

  • Direct Answer Box {Featured Snippets (Paragraphs)}
  • Lists Answers
  • Table Design
  • Rating on Things
  • Local Pack (location)
  • Knowledge Graph (Wiki)
  • Knowledge Panel (Google)
  • People May Ask
  • Image Pack
  • News Box 


Traffic On Website

  1. Search (Google, yahoo) (organic, paid)
  2. Social (FB, twitter, Instagram) (organic, paid)
  3. Direct (domain)
  4. Referral (someone referred you, links on other websites )


Loyalty Loop: 

  • Active Evaluation (info gathering, shopping)
  • Moment Of Purchase
  • After Purchase Experience
  • Trigger to 2 or Initial Consideration to 1



P Paid Media (paid SM or Paid Search Eng) 


E Earn Media (viral or good content, interviews, media) 


S Shared Media (FB twitter Instagram LinkedIn) 


O Owned Media ( domain, content) 


Traditional Marketing 

  • The Marketer simple Tells
  • The Marketer rarely interacts with the audience
  • The Biggest Budget Wins
  • The Marketer interrupts the customer

Inbound Marketing

  • First, you value customer’s Need & want then the customer will desire to buy your product or not
  • Trust Win
  • Attract (FAQs)
  • Convert (Email address)
  • Close (generate a sale)
  • Delight (events ambassador)
  • The marketer Educates
  • The Marketer interacts with the audience
  • The most valuable content wins
  • The Marketer gets permission from customers.



Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into the search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords. 


Our SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. 


Types Of KeyWords 


  1. Short Tail Keywords: 
  • Contains 1-2 words
  • Large Searched but less meaning
  • Broad Meaning & Not Specific
  • Simple Queries & mostly Browsing only
  • Fewer Money Keywords
  • eg: Mobile Phone


  1. Long-Tail Keywords: 


  • More than 2 words
  • Small Searched but more meaning
  • Less broad Meaning & Specific


Keyword Research 


  • Specific Queries & wishing to buy
  • More Money Keywords
  • Goto google trends
  • Search for your business different keywords
  • Merge them & select Important & filter Keywords
  • Tools: google keywords, google trends, SEMrush etc


Basic Website Structure 

  • In a google structured Website, Google helps in SEO
  • A good structure means better crawling. Google focuses more on usability.
  • A Good Website Structure is scalable for large websites.




A home page or a start page is the initial or main web page of a website or a browser. The initial page of a website is sometimes called the main page as well. 


The homepage should direct visitors to your inner pages. 


Services / Products 


Money Pages. Your services page is one of the most critical pages on your website whose purpose is to not only reveal what you offer but how your company stands out from the rest. It starts with the messaging. … If your services are visual, a variety of photography/graphics accompanying the content may help put everything together. 




A blog is a type of website where the content is presented in reverse chronological order (newer content appears first). Blog content is often referred to as entries or “blog posts”. Blogs are typically run by an individual or a small group of people to present information in a conversational style. 



An About page is a special web page on a site where your readers/visitors learn more about you and what you do. … Often, this web page tells the story of the site owner’s journey from struggling to finally achieve success (or vice versa). 



A contact page is a standard web page on a website used to allow the visitor to contact the website owner or people who are responsible for the maintenance of the site. … a contact form with entries where the visitor can fill in their name, subject and message and send or reset it.



OnPage Optimization


On-page optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags. (web)


OnPage Optimization includes 6 Factors: 


  1. Page-Level Factors:


  • meta tags (seomofo, seochat)
  • Title
  • Description
  • Author
  • Keywords
  • Viewpoint


Developers mode

  • Seo Mofo (Yoast seo)
  • Meta Tag Generator (seochat)



  • Good SEO needs Good Content. 
  • The language of content depends on your audience.
  • Keyword Density should be 3-5% from (seobook)
  • Good Grammar & Spelling
  • Content length should be not less than 500words per page
  • Use LSI Keywords (Siggraph)
  • Headings
  • There should be 1 h1 heading in your Content.
  • Use sub-headings for large Content.



  • Images are the traffic source in SEO
  • GIF, PNG, & JPG
  • Use ALT TAG, TITLE TAG & Caption Tag to tell google what is a picture about..!!
  • Use 100kb file img maximum
  • ( image compression tool Progressive Img
  • Make a sitemap for Proper google crawling.


  1. Site Level Factors:



  • Keep Website Organized
  • Goto max Level 4
  • Organize similar Pages together
  • Make Human-Friendly URLs
  • Make an HTML Sitemap Page and keep it at the end of HomePage for better Google & Human Understanding


Internal Linking:

  • Internal Linking is achieved with a good website structure.


2.1. Structural Linking

  • Link all Pages structural vise.

2.2. Contextual Linking

  • It requires better Contecutal Linking For better SEO
  • It is given within the body of Content & in Content with ideas surrounding the link.
  • Eg: Linking Product 2 & 3 in Product 1 Page


  1. Adv Content Optimize
  • Content Management
  • Content Grammer
  • Content Appearance


  1. Domain Factors
  • Domain choose
  • Hosting Server
  • TLD & Extension


  1. & 6. Technical SEO
  • Website Heavy
  • Website isn’t working
  • Coding
  • Bugs
  • Responsive



Off-Page Optimization

Offpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible. (Web)


Link Building:

Link Building. Link building is the most popular and effective off-Page SEO technique. Basically, by building links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher. (web)


Types Of Link Building

As far as Off-Page SEO activities are concerned, there are below mentioned multiple activities.

1.Natural Links:

Natural link building is exactly what the name suggests i.e. backlinks that are created naturally without the website owner has to go and generate them either through guest posting, or other forms of link building practices.


2.Article Sharing:

Do you know you can add great value to your blog by submitting an article on popular article sharing platforms? This is a genuine way to get high-quality do-follow backlinks.


3.Directory Submission:

Submitting your blog in popular business directories is another way to get a decent amount of traffic and gain the authority of your website for Google SERP. There are many blog directories who accept your blog link and list that in their directory.


But It’s a little tough to find high-quality business directories.


5.Guest Blogging:

Posting an article on other’s blogs and getting a backlink to add great value to your blog. Guest blogging is a great example of off-page SEO techniques to earn high-quality do-follow links.


Now you may be thinking that how to find such as blogs who accept guest posts?


6.Blog Commenting:

Having a habit of commenting on blogs is a very good practice for off-page SEO. There are many benefits of commenting on blogs. you can analyze what are the common questions of who people are asking most.


Submit your comment and let the people know about you and your blog.


7.Competitor’s Backlink:

Find the backlinks of your competitors by using tools like Moz, Ahref, and Semrush. It will help you a lot to get an idea of where and how your competitors are getting backlinks.


You can use the same off-page SEO techniques to generate the backlinks as your competitors are.


8.Business Reviews:

Business reviews are another off-page optimization that plays a big role in off-page SEO. You can increase your brand awareness by giving reviews on popular websites.


Putting your URL and name on a high authority review site like Yelp will get your brand to the top of the search result.


(Extra from My Research from Web)



Forum or communities around the web are the great sources to boost your off-page SEO practice. Answering the questions on the forums is a great way to get high-quality do-follow backlinks. If a forum does not provide a do-follow link, still it is good to use forums for your brand awareness and for generating the traffic.


10.Social Bookmarking:

In the past social bookmarking platforms were the great resources to promote your blog or website. Still, it works but doesn’t work more. Because it’s hard to find good authority social bookmarking sites today.


Find the popular social bookmarking sites with high authority and submit your blog or website.


11.Document Sharing:

You can also take benefit from document sharing sites like Slideshare. Where you can upload your article as ppt or pdf file.


Getting do-follow backlinks from high authoritative sites will get your targeted keywords optimized.


12.Question & Answer Platform:

You can get tons of traffic and backlinks by answering questions on websites like Quora and Yahoo Answer. There are many people from each niche who ask their problems on a daily basis.


So, you have a good opportunity to solve their problem related to your niche and convert them into your daily blog reader by referring to your blog.







……. To Be Continue…

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