Digital Marketing Notes – Digiskills

Process Of Marketing:

  • Creating Value
  • Communicating Values
  • Delivering Values
  • Exchanging Value
  • Offering Value
  • Feedback ( Rating, Ambassador)

 

 

Evaluation Of Marketing

 

Trade Era: (before 1860)

  • No Machines
  • No Automation
  • No Factories
  • Boarder System (Exchange)

 

Production Era: (1860 – 1910)

  • Factories & Machines
  • Increase in Production Efficiency

 

Sales Era: (1920 – 1930)

  • SalesMen
  • Hiring Sales Persons

 

Marketing Era: (1940 – 1960)

  • Brand Development
  • Advertising Materials
  • Brouchers, Pamphlets, etc

 

Marketing Era: (1960 – 1990)

  • Productions, Brand
  • Sales Men work together

 

Relationship Era (1990 – 2000)

  • Customer Relationship
  • Long term Customer

 

Social Media Marketing (2010+)

  • Using Digital Technologies
  • Social Media
  • Email

 


Advantages of Marketing:

  • Exploring New Avenues
    New Opportunities

 

  • Optimizing Production
    Increasing Production Efficiency

 

  • Creating & Advertising Brands
    Color Scheming

 

  • Making Company-Wide Efforts
    Focus On One Goal

 

  • Creating Customer Relationship
    Sweet Advertizers
    Long Term Customer

 

  • Involving Communities
    Improving By Involving
    Ambassador

 


 

Digital Media:
Digital Media refers to audio, video, photo, or textual content that has been encoded using a computer and can be Transmitted digitally to people.

 

Digital Marketing:
All marketing activities done on modern Digital channels.
Eg: Paid Adv, SMM, Email & SMS, SEO
mobile marketing & Marketing Research

 

Adv Of Digital Marketing:

  • Global Reach
  • Personalized Market
  • Customer Engagement
  • Content Variety
  • Sales Conversion
  • Cost Reduction

 

Freelancing:
A Person who is self-employed, and sells his services on the internet for income.

  • No Boundry
  • Own Time
  • Own Price
  • Full Control

 

Jobs in Digital Marketing:

  • SMM (Content Creation)
  • Community Management (Interact People)
  • Advertising (SM Blog Creation)
  • SEO
  • Online Selling
  • Online Campaign
  • Mobile Apps

 

Tools For DM

  • Fb Insights
  • LinkedIn SMM
  • Instagram
  • Twitter
  • Youtube Studios
  • Google AdWords (your ads on different sites)
  • Google AdSense (different ads on your site.)
  • Blogger
  • Taboola (Naive advertising)
  • MailChimp

Mind Set as DigitalMarketer

  • People Behaviour
  • Creating Value
  • Problem Solving Skills

 

Advise

  • Creativity (show something New)
  • Adaptive (Change with Tech)
  • Challenge (More Challenge)

 


 

DigitalMarketing Jargons:

Trending Topic:

 A trending topic is a subject that experiences a surge in popularity on one or more social media platforms for a limited duration of time.

 

Conversion Rate:
Subscribe to this Channel

 

Engagement Rate:
Likes, Comments & Share

 

Impressions
Count of nO. of times, a post has been displayed regardless of whether it has been clicked or not….!!

 

Reach
Count of nO of people who have received your impressions. May be 1 Person can get 4….5 impression of your Marketing

 

Affinities
Topics, Pages & interest like other than your Page.
(Customer Relationship/interest)

 

Sentiment
Emotions

 

Paid Media
Your ads on other sites.

 

Owned Media
Ads on your Sites

 

Social Media Influence:
Celebrities & Popular People

 

Keyword
Words regarding your Business

 

Meme/Viral
Jokes

 

Analytics
Results, Accounts required Future Plans

 


 

Negotiating with the Clients :

  • Do Your Homework
  • Avoid Emails, Use Skype
  • Ask Questions
  • Scope Of Assignments
  • Price Negotiation
  • Optimistic
  • Be Ready To Walk

 

Quality & Quantity:

  • Research
  • Strategized
  • Written plan
  • Feedback
  • Be Realistic
  • Project Detail
  • Schedule
  • Vacations

 

Add Creation:

  • Display Ads (Static Ads)
  • Text Ads
  • Pop-up Ads
  • SMM ads (Paid)
  • Search Engine Ads
  • Retargeting Ads (cookie)
  • Adaptation (ads on occasion)

 

Blogging:
Sharing content on a specific type of topic. Informative & Interactive.

 

Online Leads Generation & Sales
Online lead generation is an Internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business’ products or services through the Internet.

 

Techniques For Lead Generation

  • Blogging
  • Email Lists
  • Google Ads
  • Affiliate Marketing
  • Competitions
  • Influencer Marketing

 


 

Facebook:

Facebook, Inc. is an American online social media and social networking service company based in Menlo Park, California. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. It is considered one of the Big Four technology companies along with Amazon, Apple, and Google.

 

FB Profile Settings

  • Profile Pic
  • Cover
  • Bio (Intro)
  • Features Photo
  • Education
  • Work
  • Places
  • Contact & Basic Info (Email, Mobile & Website)
  • Language
  • Family relationship
  • Life Events

 

FB Privacy Settings

  • Post Audience
  • Profile Email & DoB

 

FB Page Profile Setting

  • Dp
  • Cover
  • Categories
  • Contact & Website
  • Hours
  • Our Story

 

FB Page Privacy Settings

  • Page Visibility
  • Visitors Post
  • Sharing & Tagging ability

 

FB Page Roles

Admin
All rights with the Delete Page option.

Editor
All rights except Delete Page

Moderator
Can Delete Comments & Advertizer

Advertizer
Posting & Advertising Authority and Analyst

Analyst
Analysis of Page content and customer feedback. No Posting Authority.

Live Contributor
Live Coverage Of an Event

 

FB Page Messenger Settings

  • General Setting
  • Response Assistant

 

FB Page Templates

  • Shopping
  • Business
  • Venues
  • Charity
  • Politicians
  • Services
  • Restaurant
  • Video Creators
  • STANDARD
  • Different Tabs & Options

 

REACH On FaceBook

 

1. Organic Reach:

Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts as well as your Facebook page. On the other hand, paid reach includes the people who see your content as a result of paid promotions. (Web)

Better Trust and Credibility – Since your search showed up organically through Google, customers know that your content is most likely going to solve their problems.

Work That Pays Off – The more your content shows up high organically, the more credibility your site will gain. Meaning your quality content will always provide value.

Higher Click-Through Rates – Organic searches offer a much higher click-through rate on average than PPC.

More Interaction Between B2C – Organic search is much more likely to encourage engagement with consumers, and more engagement means more quality leads.

 

2. Paid Reach:

Paid reach consists of the users who see your posts as a result of paid advertising. Unlike organic posts, paid ads allow you to target an audience who have not yet liked your page, but have shown similar interests or are in your demographic. This could be anything from an ad you’re paying top dollar for, to a simple PPE ad for $5 a day. (Web)

Time Efficiency – Ads can be targeted for a specific time range.

Selective Targeting – Keyword optimization will make sure your ad shows up in front of exactly the kind of customer you are trying to reach.

Trackable Click Rates – All PPC programs include up to the second tracking on how well your ads are doing.

 

 

Organic Reach On Fb Techniques:

Content Variety
Make Texts, Pics, Audio & Video for your Brand Promotions and share On FB Page.

Posting Time:
Change the posting time according to your Customers. for example, for Kids Garments you Should Post 9 pm-12 am

>Tip #1: Share Engaging, Native Video Content

>Tip #2: Leverage the Power of Facebook Live

>Tip #3: Study What’s Working for Your Competitors

Research Research & Research

 

Paid Reach – Pros & Cons

Pros
1. Reaching out lot of People
2. Targeted
3. Save Money as TV Ads
4. Achieving Goals

Cons
1. Sponsors
2. Strong Strategy
3. Low Conversion Rate
4. Converters May not Interested

 

Facebook Adwords

The Platform used by Facebook to create its ads is known as Facebook Adverts.
Facebook ads are purchased on an auction basis, where advertisers are charged based on either clicks, impressions, or actions. … The ads are delivered all across Facebook, and some formats are eligible to show in the Facebook Newsfeed. Facebook ads belong to one of two categories, Ads or Sponsored stories.

 

FB Adwords Settings

  • Account Name
  • Time Zone
  • Currency
  • Ads Purposes
  • Business Country
  • Ad Agency
  • Business Name & Address

 

Boosting Post On Fb Page
Boost a post with the click of a button. When you click Boost Post, you have the option to choose either pushing the post to “People who like your page and their friends” or “People you choose through targeting.” You’ll also be able to set your budget. You can choose your target audience and your budget.

 

How to boost

  • Choose a post to boost. If you’re drafting a post that you want to boost right out of the gate, click the grey Boost Post button in the lower-right corner of the post box. …
  • Target your audience.
  • Set your budget.
  • Set the boost duration.
  • Preview the post.
  • Select a payment option.
  • Boost.

 

EdgeRank Fb Algo
EdgeRank is the Facebook algorithm that decides which stories appear in each user’s newsfeed. The algorithm hides boring stories, so if your story doesn’t score well, no one will see it. … Then they filter each user’s newsfeed to only show the top-ranked stories for that particular user.

 

Factors Of EdgeRank

Affinity Score:
This means that Facebook considers more relevant posts from friends and pages that have more affinity with the user. For example, profiles from relatives, partners, or Facebook pages that users often visit.

  • Pages liked by your friends
  • Similar Interest
  • Interactions
  • Edge Weight: Img has more Edge Weight
  • Old is nOt Gold in FB Ads

 

Target Market Settings:
Settings  >> Preferred Page Audience
This Setting is now on FB ads manager

  • Country Restrictions
  • Age Restrictions

 

Reviewing the Performance of Ads

(Making Ads through Ads Manager)

 1. Goto > Fb Ads Manager
 2. Select the Objective of Ads
 3. Give Campaign Name
 4. Account Setting
 5. Add set Name (For Running Different Ads in One Campaign)
 6. Select Targeted Audience (give all info about Area, Age, Male/Female, Interest)
 7. Select variable strategies for your add performance (Creative, Audience, Placement)
 8. Select Budget & Schedule
 9. Identity (Select Page of the Add)
10. Select Ad Formate (Carousel, Pic, Video)
11. Select Img for Ads and Give Details of the add.
12. Select Tracking Method (FB Pixel, App Events, offline Events)
13. Give Details of your Payments (Credit Card)

 

Dealing With Client Page:

  • Clear The Object (Do not do any unethical Activity)
  • Approve the Content you want to post on Client’s Page
  • Check Conversational styles with Clients
  • Don’t Mixup (Take a Reviewing)
  • Review History

 

Updating & Reviewing FB Page:

  • Frequently Content Update
  • Updated Communication (Comments & Messenger)
  • Responded Followers

 

Habits

  • Check Notification
  • Check Message
  • Content Plan
  • Goals & Objective
  • Specific Review
  • About US Section

 


 

INSTAGRAM
Instagram is an American photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger and launched in October 2010 on iOS.

 

Why Use Instagram
1. REACH
2. Visual Marketing
3. Photo Enhancement Tool
4. Express Personality
5. Visual Customer Response
6. Img & Video
7. Influencers

 

Creating Post On Instagram
1. Use Filter (it increases Reach of Pic)
2. Use Hashtags (Instagram is a game of Hashtags)

 

Ads Creation On Instagram:
Ads creation on Instagram is almost similar but 1st of all:
1. We have to link our Instagram account to our FB Page
2. We have to convert Instagram Profiler to Business Instagram Account.
After that Goto FB Ads Manager and make add for Instagram similar to FB Ads

 

Problems in Managing Instagram:
1. Visual Posting on Instagram
2. Content Making is Difficult
3. No Analytics
4. Only on Phone
5. Idea Shortage

 

Tips:
1. Content Plan, Goals Key Performance Indicators, Why to Post
2. Designer
3. Use Phone

 


 

TWITTER
Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read them.It is very personal Social Media. Politician, Celebrity & Famous Person

 

Using Twitter
1. To send a message, Tweet or Retweet
2. You Follow People and People Follow You
3. Anyone can Reply, Retweet or Mention
4. You can read anyone’s Tweet

 

For Businesses
1. Official Announcements
2. Industry Discussion
3. High Conversion
4. Quick Customer Support

 

Use Twitter Timely and Effectively
1. Influencer (Tweet & mention Influencer & comments management)
2. Analyze your Tweet
3. Use content that can go viral
4. Use Hashtags
5. Use Trending & Hot Topics
6. Time & Retweets

 

Twitter Paid Marketing
1. Profile Section > Twitter Ads
2. Select Object of Add
3. Name of Campaign
4. Pricing & Schedule
5. Take the Tweet
6. Target your Customer
7. Summary

 

Types Of Tweets on Twitter:
1. Questions
2. InfoGraphics
3. List type Content
4. How to Type Tweets
5. Top 5 Posts
6. Motivational Content Posts
7. Controversial Posts

 

Twitter Response:
1. Like
2. Direct Replies
3. Mentions
4. Retweeting

 

Infographics Tools
You can create Infographics by using any of the following tools given below:

  • Adobe Spark
  • Piktochart
  • Canva Infographic Tool
  • Mural, etc

 

Posting On Twitter
1. Create Amazing Content
2. Use Trending Hashtags
3. Shorting Links
4. Post Frequently
5. Interact with Followers
6. Twitter Ads

 


 

YOUTUBE:
YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees-Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries

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